Thursday, 30 November 2017

8 Best Content Marketing Strategy that Boost Conversion Rate

       
           Content Marketing is an essential online marketing strategy for the businesses. Brands provide valuable content for their customers rather than overloading with sales pitches, ads and promotional materials. Content marketing is sophisticated and long term digital marketing strategy. Blogs and articles helps you get valuable keywords into your website. Search Engine loves relevant content that help their user. Developing content gives the opportunity to put your brand in front of your target market. Provide useful information so that the audience will associate with your brand with value.
          Curated content describes credibility, authority and helps position your company as a thought leader. It can help you to build brand awareness, generate leads and drive conversions. High quality content directly impacts the effectiveness of your search engine optimization and social media marketing efforts. The posted articles, illustrations and infographics will become an asset that can draw traffic for months and even years to come.
        It is important that you address evergreen topics that are relevant to your business. Suppose you are selling office supplies, relevant evergreen topics include " Different types of pencils or pens when to use them" or " How to keep your office desk for the productive work?". The key to creating evergreen content is to add a unique viewpoint to popular topics. If you have a specific niche market, look for the long-tail keywords that has the volume making your evergreens even more valuable. The topics that are relevant into the foreseeable futures are considered evergreen content. Consider basing your evergreen content pieces around keywords you'd like your site to rank for. Follow the basic SEO techniques like on-page keyword optimization,  making use of your images alt text, social sharing buttons etc.,

   Here is an overview of valuable content,


 
         Content marketing strategy starts with the target audience and dives deeper into understanding your brand's expertise and unique value proposition. Here are some fresh ideas to get you started,

     * Narrow your Topic : Write simple, specific topics that are more grabbing like "Guide to powerful Kick Techniques" or "How to improve the website Speed?" etc. Broad topics tend to be shorter keywords or head terms with more competitions.
     * Link Posts Together : If you are doing complete guide on a topic, divide the broad topics into narrow and then link those articles together. This is great for SEO and let readers solve a specific need while guiding them to additional relevant articles.
    * Repurpose your Best Content : Reformat your content for different mediums appealing to more audiences and extend your reach.
    * Showcase User generated Content: Use reviews and customer submitted photo as part of your content strategy. These act as a social proof that your customers love your products and also other shoppers make the first purchase.
   * Create product videos for your products: Create demo videos or explainer videos for your products to highlight their value. This will help shoppers to understand how they benefit from your product and possibly help them to purchase.

    Align your content strategy with your sales funnel. Content strategy gets results because its tasks involved in creating, managing, distributing and measuring the content with strategizing to change the relationships that customers have with the brand through content in order for the company better meet its business objectives. Brands looking to broaden their content presence in order to better inform and involve consumers. Content Strategy workshops builds on vision, mission and values, Brand positioning, Brand storytelling and customer experience workshop etc.,
 
   Here are the things to focus on building a content marketing strategy that boost low conversion rate,

1. KPI's for your content strategy :  KPI's will tells that you are achieving the target or not and how much effort to put on. Choose the KPI that indicates progress towards your goal.

   Here are the KPI's that you should always document,

          * Time spent on a blog or other contents like ebooks, whitepapers and so on

          * Bounce Rate on average views of your post

          * Social media shares & Conversions

          * Comments posted & inbound links generated

2. Map your Content Strategy to your Marketing Funnel : It is important that creation procedures related to various stages of marketing funnel. Streamline your content strategy that engages with your target audience. Here is the process

   * Build a content calendar and publish a couple of articles over a month or so

   * Strategise your content that has no more than 2 keywords per month

   * Move to the next set of keywords from the pool of targeted keywords in the next month

3. Focus on the Purpose of your content : when you have an idea of content strategy, it is important to figure out your audience. See what you are targeting, what problems you are trying to alleviate for your audience, where to fit in etc. Keep content short and to the point. As a business, you need to have diverse content creation and distribution strategy. Most successful business owners invest in a variety of verticals in content marketing strategy like blogging, infographics, ebooks, Whitepapers etc.,

4. Write for the website :  People come to your website with specific tasks in mind. When developing site content, keep users tasks in mind and write to help them to accomplish those tasks. Perform tasks analysis and analyze metrics to better understand what users are looking to accomplish. knowing users' tasks help you identify,

   * Content to feature on your landing page

   * Page headlines and sub headlines

   * Logical structure of the page content etc.,

In order to get results from your content marketing efforts, you need to give it a time.

5. Create Linkable Content : The first step is to understand why people should link to your material and find ways to gain their support. Because, your content might help someone else; You can do in this way,

   * Support an article with reference

   * Share the authoritative content (e.g research, ebooks)

   * Provide original research and insights

   * Share the visual assets( infographics, charts &diagrams, videos )

    Content is not simply a clever place to insert internal links for indexation, but also to aid our sites UX. Bold content links make them visually stand out from the rest of the content to click on them. Relevancy is key because irrelevant links will disrupt your UX and result in bounces.
    And, ensure that webpage contains no broken links. If so, redirect those links to relevant web pages. Additionally, make sure that any linked web page is not more than one click away from a conversion page and always contains a call to action in a reach.

6. Identify your Primary audience and their pain points : Find out what your audience is struggling and what content could be created to help answer their questions. Consider talking to these people and think about how your products can be developed for your customer,

    * Customer Service

    * Sales

    * Technical Support

    * Product Marketing & Management

    * Social Media Marketing channel

 7, Get Ideas from popular Content: You can try picking out ideas that's already been successful and research what has worked on your target audience before. Then, come up with topic ideas based on those findings. You can use the tools like Buzzsumocontentgems to find trends and popular topics. The goal is to create something completely fresh based on those results. A great way to help index your content is to place link tags, or keyword tags on content that will communicate to search engines the topic of that landing page.

  8. Internal Content Linking : It is the process of connecting particular page with in your site to another page. If you think SEO as a house, internal linking is the framework of the house. Internal linking provides the flow of traffic. Neglecting internal linking cheats you out of essential traffic, engagement and shares. If you are not using your content as a foundation with which to link back to other content, you are helping your audience to neglect you. Internal linking doesn't work if you don't have an existing base of content and aren't adding new content to it all the time. Here are the things you need to do to start reaping the benefits,

   * Keep your internal content links heavy

   * Make your Anchor Text Descriptive

   * Audit & Update Internal Links

   * Link to several internal pages in every post

   * Keep your links logical

Wednesday, 15 November 2017

The Best SEO Tips to get your Website Optimized for the Keywords

   

        If a potential client lands on your website, they only care about solving own pain points and making sure you or your agency can indeed solve the issues. Your content needs to be written in such a way that it totally relates to them and solve their problems. Depending on what action you want them to make, you need to write the website content to your potential customer what they need to do next. If you don't guess what's going to happen? Nothing will happen.
         When you are implementing SEO strategy, you will encounter to conduct an audit, coming up with a plan to optimize your site for each Google Ranking Factors result in thousands of potential tasks will worth the time and effort of implementation. For bigger product sale or lead generation strategy, you'll need to make more touches with a prospective customer. The successful ecommerce website drives most of the sales from organic search traffic landing on product or category pages. These are high intent searches and they are most likely to convert than someone seeing an ad or coming in from blog post. If you have the ecommerce website, you should primarily concerned with organic visibility of product and category pages.
        Keyword Research is to find & research actual search terms that people enter into search engines. The knowledge about these search terms can help to inform content strategy or marketing strategy overall. Keyword research process help to come up and narrow down a list of terms you should be targeting.
       Search Engines look at 4 things when deciding to rank of your website,
             1. Rank
             2. Authority
             3. Relevance
             4. Technical Issues

       Rank is the position that your website occupies in the SERP's for particular searches. Search Engine determines the authority and credibility of the content's factors as the type and quality of inbound links from other websites. It checks the content and anchor text is being used and age of your domain. Older the site have higher the trust factor. Search Engine looks for clues as to how relevant your content is to a particular search query.
     1. Use Schema Markup: Search engines see your website is the third most important factor in ranking. By using schema, search engine sees your site the same way you and your user see it. The schema markup help to appear correctly in Quick Answers and Rich cards in Google results. You might have seen the Rich Cards are searched for local business, reviews, and other popular information.
     2. Page Authority: Google algorithms determines organic ranking by scanning the content on websites to determine its relevancy. The more often the keywords are mentioned in a relevant query with high-quality content, the more likely your website will receive the higher ranking.
     3. Path of Least Resistance: To rank highly in the SERP with your website content, you should choose the path of least resistance. For ex, If you are selling shoes, you would want your website to rank for the term "shoe store(a head term)" or If you optimize several pages of your website for a particular pair of shoes, you will have greater success for the niche keyword.

Here are the steps to Research Keywords and Optimize your Website Content

`1. Make a list of important and relevant topics about your business: Think about the topics you want to rank for. Come up with 5-10 topics that you think are important to your business. Then, use this topic bucket to come up with some specific keywords in the process.
2. Fill those topics with Keywords:  Once you got the topics you want to focus on, it's time to identify the keywords that fall into those buckets. These are the keyword phrases that are important to rank in SERP.
3. Research related search terms: When you type your phrases and scroll at the bottom of google results, you will notices some suggestions of search related to your original input. these keywords are also taken into considerations.
4.  Check for head & longtail keywords: Head keywords are short and generic. Long tail keywords contain 3 or 4 words. Focusing on long tail keywords is key to successful search engine optimization. Although these keywords get less traffic, but they generally associated with qualified traffic
5. Check your competitor how they rank for keywords: Understanding what keywords your competitor is trying to rank for is a great way to help you give a list of keywords for another evaluation.
6. Content is the King: If your content fails to provide your users with an added value, it will not help to acquire any leads/customers. It is not just about the quantity, its more about the relevance of content to potential searches. Creating Unique Content which appears nowhere online will improve the better website ranking.
7.Write the content that gets backlinks to our website: The important thing in reaching out a website is to customize the email that is relevant to our website. By saying "I love your post about the SEO Training because of the features you mentioned" makes it specific to the website owner that you have visited and read their site and easy to get the backlink.
    Qualitative Factors: Link building is the process of getting links from other sites and content plays a key role in this process. What makes content linkable? Your content might help someone else; Support the article with reference and Share the authoritative(e,g, research) or valuable (e.g.guides or ebooks) content. The best content target towards a specific niche. It is built upon answering questions and helping to address pain points relevant to niche.
       Evaluate the quality of backlinks at the organic landing page report in google analytics. Keep in mind the following when creating the links to your website,
a. Subject Relevance: Google quickly recognizes if the backlink matches the target subject. Therefore backlink content should always relate to the landing page.
b. Anchor text: The link text should relate to the target page of the potential content.
c. Link Location: Link building is the cornerstone of SEO. Link from content is highly rated than links from the footer or the site navigation.
d. Follow or NoFollow: Webmaster give the outgoing link with attribute follow or nofollow.  This tells search engine bots whether they should follow the link or not.
8. Interlinking: Secrets of Internal Website Links:  If keywords are the bricks and posts are the buildings, the internal links are the infrastructure that brings your online city to life and makes it flourish. Without the connection pages and posts are separate units without power. Links help people to navigate through your website and dig it deeper exploring relevant content and reduce the bounce rate.
Interlining Checklist:
a. Always use do follow interlinks with the content body
b. Build links with anchors and according to the keyword of the page you link to
c. Link from content above the fold
d. Don' t overuse interlinking. 1 link per 100 words is enough
e. Have all your pages interlinked with each other.


9.Use your content as the source for the content you found: Write to the website owner and compliment or comment on the article or post you want a backlink from. Mention the post you found them on, and then bring up the post you want the link from. By telling about your website and why it is a good source for the post makes your website being great content.

Here are some simple ways to dominate in your niche,
1. Guest Posting: It is the Number 1 link building strategy and a great way to show your expertise to a different audience and expand your reach as well as for the authority backlinks to your site. Use the following steps for writing a high quality blog post in creating powerful backlinks,
  a. Choose the best blogs for guest Posting
  b. Choose the topic to write about
  c. Craft your Post
  d. Include links to your site
2. Blog Commenting: Comment on a blog post to get authority backlinks is a great strategy to improve website ranking and get exposure in your niche.
3. Creating Infographics: It is a powerful SEO tool in social media world. Graphics are a visual representation of data or information. The simple visually appealing graphics image has all the details of your product. Creating compelling graphics enables high authority website to embed the HTML code to share your work with the reader.
4. Directory Submission: It is an excellent way to build authority backlinks for SEO. It is not a matter how many directories you submit your content to. If they are not respected by google and other search engines, it won't make much impact. So, submit your blog to the top directories with an at least page rank of 6.
5.SEO Strategy:  The best eCommerce strategy is focusing on creating content that generates links back to the domain that will raises the overall domain authority leading to higher search pages on the websites of product and category. One of the biggest drivers of qualified leads and sales is targeting single competitive keyword.

Types of SEO services:
    On-Page SEO and Off-Page SEO: On-Page SEO effort makes it easier to find your website and index it and clarify your content. Off-Page SEO covers external to your website and ensures an inflow of high-quality inbound links. You can use off-page optimization to improve your website's reputation and authority.
  Keyword Research: It is the process of collecting a list of keywords, determining relevancy, user intent and competition keywords that a site should be optimized for.
  Content Planning: It is creating a blog post, landing pages and other content types that are designed drive quality organic traffic to a site.
   Analytics: It is a process of installing the tracking software, setting up custom reports and teach business leaders how to read & interpret metrics.
   Pay-Per-Click: Its optimization services for ads hosted through adwords or PPC advertising platform.
   Local SEO: It is specialized services that cater business with customers located in the specific area.  Also, it is an optimization of google maps & other directory listings.

 SEO Performance:  There are numerous metrics to check on daily, weekly and monthly basis in order to keep your SEO plan on track and measure success.
       Daily SEO Fix helps to accomplish your SEO goals and it gets us thinking.
       FIX 1: Keyword Research - quickly analyze the SERP's for your query and see what factors are affecting your ranking opportunity.
       FIX 2: Find question keywords to boost your content and featured snippets - When you answer the questions searches that are actually asking, you've got more opportunity to rank and earn qualified traffic to your site,
       FIX 3: update your Keyword Metrics: Track the overall SEO progress of the site and dig into the nuts & bolts of your keyword data.
      Every week you should study the analysis of traffic from organic search queries to the website. Also, how many conversions there have been made on your website as a result of organic search traffic and keywords. Measuring the number of search engines that have been indexed your site is an easy way to check the website growth resulting from your SEO efforts. Use site query on google, it shows how many pages are indexed. Just enter "site:" and your website URL and start the search.
      Keep the list of keywords that bring traffic from organic search queries to your site. Study the organic traffic in detail once in a month. Create a list of top 10 keywords for which you want to achieve rankings. 

Tuesday, 31 October 2017

The Concept of Minimum Viable Product (MVP) in Business

         
     

        The purpose of Minimum Viable Product(MVP) is to create a product that we can use to validate a small set of assumptions about a product and its role in a business. Most business experts recommend that start Small and Simple with something called MVP.  In Product development, the MVP is a product with just enough features to be considered working to means it achieves the purpose it was built for in the most basic way. MVP helps to test your product fairly at an early stage and gain feedback for future iterations.

      The important thing in creating MVP is working out who will actually use your product and figuring out what they need. Any product that is supported by stakeholders and successful in the market needs to have both user needs and business goals in mind.

     An MVP is a Marketing Exercise: Can we build something customers want? And Can we build something people will pay money for? There are several different ways the term MVP is used,
       MVP-M : Marketing product designed to test what customers want and what they will pay for
       MVP-T  : Technical product builds something technologically using the proof of concept and prototype have been used here
       MVP- I : Must Have a feature that Product Must Have
       MVP-H : that's the highest paid person' s opinion of the feature list
       MVP-X : where X is the number (1,2,3..) are derivatives used by teams who are releasing enhancements to their product and growing it. 

     Product Development :  You can use these steps for launching a new product or service you offer to your client,

1. Asks for the feedback from your customers
2. Listen his feedback actively to the new ideas then
3. Come-Up with new version with improvements suggested by your clients

Scrap the MVP if it is not successful and try for the best ideas by listening to your customer feedback.
       In building the MVP, you should consider users and their journeys. You should work on the actions that improve or simplify their lives. Also, you must explore the business case by developing the hypothesis that we can test with the MVP. This will help to understand that we are really moving forward and reaching the desired results or learning. Use this template for connecting the MVP features with the business hypothesis.
 
           
Process : When you build a product, you make many assumptions about how the design should work, what marketing strategy to employ, which architecture will work efficiently to the business and the monetization strategy to use etc., Some of our assumptions may not be correct. The only way to find and test your assumption is to put your product in front of the real users as quickly as possible. When you do this, you'll find that to go back to the drawing board over and over again.
 
    When you are building a product, writing a code, or coming up with a marketing plan, you should have the answer to the two questions,
       * What is the riskiest assumptions about the product  &
       * What is the small experiment that I can do to test the assumptions

       For Ex, When you decide to build a product to a restaurant owner and he would be willing to pay for a website. So,When you start building a product, Your MVP of the landing page should describes what your product will do, shows of the restaurant website you build by hand earlier and let visitors provide an email address if they are interested in hearing more when you launch. If potential users won't give you the email address, then they aren't going to give you money either. By tweaking some text and few images on landing page saves a lot of time wasted on rewriting thousands of lines of code in the full product and makes your customer hearing more.
   
       MVP's are designed not just to answer technical questions about the product, but also to test the fundamental business hypothesis about the viability of the market it exists in. Here are some of the testing techniques you can put to use to get reliable data from actual users and utilize it,
      1. Customer Interviews:  These interviews are meant to explore rather than a sales pitch of your product, functional or otherwise. It includes information about the problem to solve and it is continued listing down the problems you assume your product will solve.  Then, asking what the customer thinks about them as well as how they would rank each problem.
      2. Landing Pages: It is a great marketing opportunity to explain your product's feature and have them signed up. The great MVP that lets you test your product against real world market expectations. In order to be most effective, landing pages need to be able to provide the right information to your customers in the right context.
      3. A/B Tests: It is used to measure the effectiveness of the your product or marketing. The analytics tool used to test how visitors react to the design decisions you make by eliminating the guesswork when it comes to improving the product. A/B testing allows to test two different versions of the page or marketing copy and let visitor interactions determine which one performs best.
     4. Explainer Video: Dropbox explainer video serves as best validation of the market before the founder has to invest in the infrastructure and development needed for his high tech product to reach a functional level in the real world. It helps the customer to know what the product is and eventually leading to why they would want  to pay you for it.
    5. Digital Prototypes: Mock-ups, wireframes and prototypes are used to demonstrate the products functionality in a way that mimics the actual usage. The  UXPin saves time in product development to design, share and test prototypes.


Sunday, 15 October 2017

The Ultimate Guide to Value Proposition or USP for Online Businesses

     
                                                                                                   
         USP is the only thing your customer will ever care about your product. The value you offer is what will decide whether or not they will stay with you and continue using the service. Establishing your VP is critical if you want to start the journey from your "idea" to building a successful company.
Identifying unique and efficient value proposition begins with figuring out one exceptional value you offer that your competitors don't. There must be one precise value every product/business should excel in, even though every single value is our goal.


A Successful VP is happening only if people understand the value of your service and they believe in it. It can be defined as the tangible business value that companies get from using a product or service. It is the outcome of your offerings. So, your challenge is to figure out what your outcomes are?
It has 3 components,
     * It should be focused on business objective that someone measured it,
     * VP has the Movements. They are doing it because to increase sales, decrease costs and improves efficiency.
     * It has the metrics. The strong VP are the main reasons that someone wants to meet with you.
 
       Value Propositions are critical to the growth of your business. Startup Business will have to do market analysis and make sure the business model/idea is viable. At this time, you will come to know the market need, your prime prospects wants and market demand. Then, you can craft the solutions by focusing on their passion and possibility. It includes your products or service. Gather the information from testimonials, case studies to get the paying clients and customers.
        Here, you can see some companies crafted their VP so well!





The Factors to Evaluate are,
  * Market Value
  * Market Size
  * Competition Level
  * Level of hindrance to access

The small market will have less value and less hindrance to enter into the market but excessive competitions. A Unique service/product with high value made for the large market holds high level hindrance to entry, but it is made/available for the exclusive audience.

 These are some of the cliches people use to drive away from your business,

  User 1: I am not interested your story!

  User 2: Got something that will enhance my business? I will get back to you.

  User 3:Want me to try your product? I hardly have the time to try etc.,


So, Here are the best practices for building killer Value Propositions that will help you sell your services and win new clients.

    1. Once you have gone through the defining, evaluating and measuring steps, you are ready to build the value propositions, it has the framework of,
     * For (target customers)
     * Who are dissatisfied with (alternative)
     * Our Product(New Product)
     * Provides(Key Problem-Solving)
     * Unlike (Product alternative)
Use this template, to create clear and compelling VP's,
               1. Value Proposition ,
               2. Value Proposition

2. Identify Core Competencies : The competencies could be in the area of your business process, technology, market relations, people, industry positions etc. It needs to be solidly founded in your company's competencies. It should translate what is unique your business in the area of design or engineering services or manufacturing and the value to your customers. The value proposition helps you to stand out from the competition and provides a clear message for prospects about why they should engage your services.

3. Put your Value Statements in the Right Order: Identify 3 or 4 major areas in your value propositions like,
       * Areas of business you serve
       * Types of problem you solve
       * Type of firms you serve etc.,

         The customer kept describing your offering as a rich information system that got its detail of  a payment transactions. Customer's will see the long term value of the information generated would be more powerful than lower payment processing costs.

4. Include Marketing Language in your Value Propositions: Providing proof of your abilities will create another important layer of credibility. Value proposition needs to polish it, refine it, validate it and refine it again. Add the proof points to your value propositions for credible and meaningful VP. Proof points should be quantitative examples and benefits like " Our teamwork of web design services often reduces cost by 30% or more" Are you interested our services now? The industry certifications, awards, customer testimonials and anything else make your claims real and credible.

5. Audit your value every 2 years: Value evolves in competitive landscapes. Your today's unique value propositions may be the market expectations tomorrow. It is important to complete the brand audit every two years.


Saturday, 30 September 2017

Top Online Reputation Management Tips for Global Brands

       
   

     Online Reputation is your image on the internet. Establishing successful business takes time and years of extraordinary efforts. It gets wings to your business when it successfully promoted on the internet or social media. You must be professional enough to add excellent services in your process and meet the customer requirements on time. Customer opinions are critical for building company's image and bring success. Online Reputation management is the combination of SEO, public relations, and marketing strategies. Every business knows that customers are researching products and services online before deciding to buy. The positive reputation is your valuable asset in brand management.

         The analysis, planning, creation, and organization of your brand at the global level creates global branding. Content, timing, the framework should set up free of contradictions in order to leverage commonalities and avoid crosstalk and unintended messaging. It is a coordination among countries and provides a clear image of the company and its offerings.  This coordination of brand management ensures that all stakeholders are able to adequately exchange ideas and communicate.

      Branding helps to improve your digital identity, visibility, and credibility. The best way to build or enhance your identity is to create, curate, repurpose your content that is aligned to your brand. A critical part of visibility is your audience search engine results. Being at the top of the search engine results conveys that you are aware of audience needs and understand the search behaviour. Credibility is an understanding what is being said about your brand online. After examining your credibility, you may find that you're missing the mark.
 
        Consistency is the rule of thumb when managing your digital brand. There are certain guidelines and goals attached to that plan. Spend at least 30 minutes of your time in daily, weekly activities to promote your brand. Let's look at the daily plan,
1. Goal Setting: You need to set goals for conversion and the process of your digital brand management.
2. Spend Time with your Followers: Involve commenting on a post or post something on social media directly. This is the most interactive method of building connections with your audience.
3. Share the Content: It gives a better idea of brand's interest and something to engage with your brand.

      Schedule your weekly plan for developing the content to optimize the credibility. Content helps to keep your audience interested in your brand. An active knowledgeable site and your commitment to the audience makes a credible digital brand. Monitor your brand regularly about what people are saying and analyze the data for your benefit. Also, monitor the statistics such as a number of views, pages viewed, ratings and reviews. This will help you to define a better plan of action to stay top of search engine and your industry/niche.

Online Reputation Management:

        Online Reputation management is the process to analyze and monitor all its relevant mentions and reviews that take place on the web. It is a helpful tool to keep track of sentiment around your business which will improve your digital strategy. It is important to establish a positive online presence. People will hesitate to purchase a product from business with negative reviews.

Follow these steps for building your online reputation,


Here are some actionable steps to track and manage your Reputation Online,

1. Track the Mentions of Your Company, Yourself, Products & Services - Brand24 helps to track the mentions of your brand or product in online. If someone wrote positive tweet about your product, you can retweet and thank them. The key is to minimize negative comments and amplify the positive ones.
2. Register Your Brand on All Major Social Media Sites - Use KnowEm tool that allows checking for the use of a brand, product, personal name in social media sites.
3. Encourage Reviews Online - Develop the system to Encourage Reviews and ensure your happy customers can easily submit their feedback.
4. Create Consistent Content across Social Media ProfilesBrandYourself helps to scan your social media posts that could affect your online reputation
5. Build Authority and Earn Reputation - Creating great content on your blog and high authority site will build influence.

Online Reputation directly impacts the following aspects of your organization,

1.  Talent Retention: Positive online reputation not only increases the revenue of your organization, but improves the employee satisfactions. Positive online reputation works as a magnet.
2. Performance Ranking: Online Reputation is the score to know how we are doing in the eyes of our customer. It reflects on our failure or success to deliver the best service.
3. Transparency: Transparency brings the trust between business and customer. The mismanaged online reputation costing dollars to the organizations. It is wise to invest in a strategy involving routine management.



Friday, 15 September 2017

5 Customer Engagement & Retention Method You Must Try

             
         

        You can find opportunities for business growth when you meet customers in the real world. The great way to begin a new relationship and an added benefit are that recipients are more likely to engage with your call-to-action(CTA). So, provide useful information to your prospects so that they are inclined to learn more and click through on your website. Recognize that your customers are choosing to do business. Humanize your business and convey its mission and values through your tone, voice and imagery. Let them know they are appreciated by your business.
         Customer Engagement is critical for brands. Learning what your customers want, and giving it to them, building brand loyalty and advocacy to foster for life are important. But there are swift and easy wins that can kick-start the process. It is absolutely crucial to make updates and introduce new infrastructure and technology based on what customer wants and how best to meet their needs etc.,
          The cloud-based technology for customer engagement is more flexible and cost- effective that can be implemented quickly and demonstrate results at speed. It places the ownership in the hands of the business user and making it more agile, actionable, responsive to customer needs.

     Follow these process to your customer group you wish to target,

1. Solve your Customer's Problem: First, clearly define their problem. Listen to how they describe the problem and get feedback and the proposed solutions. Propose solving the problem for the people to see if the solution is viable and the price point would work best.

2. Craft your message for your audience:  Keep simple, clear and relevant message for your audience. Use customer persona worksheet to craft your message. Keep the focus on your customer. Test , learn and iterate.

3. Keep your online Presence Simple:  Keep your initial website simple as the landing page with essential elements. Ensure that these 3 key elements are present in your initial landing page,
    - Contact Form: The goal of your web page is to turn the visitor into leads. You can accomplish with a simple web form that visitors to submit their name, email and address and the relevant information require to be onboard.
    - Social media links: Make sure your business available to your customer and include relevant social media profiles.
    - Start a blog: Blog allows you to gain credibility and presence with in your market for the long term. Generally, People are more interested in what value you provide.

4. Create Reliable Sales Documentation: Sales documentation helps to increase productivity and their conversion rates.  When you sell your products, you can notice patterns and trends. The vast majority of customers have common objections and questions. They may react in a similar manner to the words you use, your replies and sales tactics. So, document the proven pitches and responses. The 3 critical pieces of sales documentation are,
      - Email Templates and Call Scripts:  Test few pitches to see what works well and then stick to them. Make use at every time you make a sales call  or cold email, use proven one. Scripts and templates for the situations at cold email, follow-up email and calls, and closing calls.
      - FAQ's: Prospects might have the same questions, issues, and concerns. Compile their questions and effectively answer them with responses.
     - Objection Management Document: It is a collection of most common sales objection on market. Start by writing 15-20 common objections. Then, provide 1-5 sentence response for each.
              Follow these tips when you sell your Product to the Customer

5.  Use Facebook for lead generation: Facebook helps you reach new audiences. Using facebook, you can create a community around businesses, promote the content you create, and develop a strong brand identity. Apply this to your facebook business page,
   - Look for New Friends : In your existing network and see someone become a customer or they refer.
   - Look at your Fan Page: Reach out to the moderator that is closely related to your industry or niche. Ask if they would post something on your behalf to their page.
   - Run the targeted Ads: Consider running small scale test of Facebook ads to a specific landing page.
  - Retarget your Visitors: Install tracking pixel and retarget people who visit your website without engaging with you.
  - Find out the customers that go for the answers: Facebook graph search helps to find what news sources your ideal buyers rely on. They might do something with hashtag and topic search on twitter, LinkedIn and google+ .

Mistakes to be avoided for Customer Retention are,

1. Design a website in Customizable Template: If you design the website in a non-customizable template, their access to the functionality of the website is restricted. This will also restrict the creative changes in the design as well.

2. Follow the SEO Rules :  Ignoring the SEO tricks and rules means that your site failing in search in rankings and  search result pages. A well-optimized site will show up on top of the results on the web and the potential customer get your website instantly and click it.

3. Avoid using Multiple Fonts:  Too many fonts can send confusing signals to the visitor. Multiple fonts can make the site non-serious and unprofessional. So, prefer using not more than two fonts.

4. Avoid Complicated Navigation:  Links in the home page must take your visitors only to the relevant and important pages to the website. The navigational links must also be at the right place on the web.pages.

5. Avoid Poor Quality Images:  Generic images will put your potential customers to explore your website further. Poor images will hinder in converting visitors into loyal customers of your products and services. Also, it gives the bad impression of your business. Instead, use high-quality images in your website for the customer engagement with your brand.

Tuesday, 29 August 2017

7 Best Methods of Brand Marketing Strategy to Boost Businesses

         
         Branding is crucial for products and services in huge consumer markets. With attractive growth prospects, brands have a tough task ahead of them.  In order to win the customer,  Brands need to think beyond the conventional marketing methods. They have to explore your products.  They need to create experiences and sell them. In order to create long lasting impressions on the minds of your target customers, make sure you have a unique and credible story.
         The well crafted brand story will invoke an emotional response.  Its how brands connect with prospects and consumers on a personal level. Brand story greatly enhance the interest and engagement between company and its customers. It provides strong and lasting competitive edge over the others. Brand story is the emotional reason why people buy from you.

          "Knowing your buyer Personas will help to create your brand and attract more ideal Clients"

        Brand story is authentic when they reflect the daily actions of your brand. You don't just tell your brand story; you should live in it. The more your actions will reflect your messaging, the more that messaging will resonate with audiences. Brands aren't built in a single day. Brand's ideas spread over time through storytelling.


   Let's take a look at the factors to focus on, while defining Brand Marketing Strategy,

1.  Think out-of-the Box: Have one story for your brand. Think beyond the conventions. Discover new things. Create new experiences. Generate an unexpected desire amongst your audience. And incorporate them into your story.  Give it new dimensions from time to time.

2. Communicate through Visuals: Promote your brand through visuals. Designs, colors, symbols, patterns, images all helps to create a visual treat for your customer. Research and identify your target audience. Create your visuals that can make it easy for your customer to recall your brand.

3. Connect your audience with Social Media: Your Customer shouldn't miss you on social media. It is important to capitalize on trends and make your presence felt through social media. Stick to your unique value proposition and spread awareness about them to your posts.

4. Provide exclusive content: Content brings new customers to your website through organic search. Use Google analytics to track the content across the website. If you see that users really enjoy reading certain guides, then we know to produce more of these types of articles to bring in more clients. If people don't click on the type of articles, then go in different direction moving forward.

   The three pillars of the impactful content are: timelessness, relevance and engagement. The content must have an endearing message that people can connect with years to come. It should cut across mediums and demographics. Analyzing consumer data and drawing relevant information helps marketers to understand trends, likes, preferences and purchasing habits. The consumer must be entertained enough and feel compelled to act on your communication.

5. Supply on Demand: It is important to provide consumer with products they want for the best prices. If customer requests specific items from store, don't hesitate to get the products and add them to your product selection. It's likely that other people will want the items too.

6. Offer the Best Prices:  Sell the products what customers want to buy and offer him the best prices so they won't buy it from anyone else. Feature Deal of the Day, additional deals and promotions. To successfully sell your product on the internet, you need two things:  Variety & Best Prices. Keep track of the prices shifting by looking at websites that compare the merchandise to sell across the platform.

7. What you bring to the table: When developing the brand, it is important to remember this question "why should target market/ audience care about you". Analyze different buyer personas like what makes them to purchase our product and note down the every purchase motivator. Finding the powerful motivator to focus on is paramount to brand success.