Sunday, 15 October 2017

The Ultimate Guide to Value Proposition or USP for Online Businesses

     
                                                                                                   
         USP is the only thing your customer will ever care about your product. The value you offer is what will decide whether or not they will stay with you and continue using the service. Establishing your VP is critical if you want to start the journey from your "idea" to building a successful company.
Identifying unique and efficient value proposition begins with figuring out one exceptional value you offer that your competitors don't. There must be one precise value every product/business should excel in, even though every single value is our goal.


A Successful VP is happening only if people understand the value of your service and they believe in it. It can be defined as the tangible business value that companies get from using a product or service. It is the outcome of your offerings. So, your challenge is to figure out what your outcomes are?
It has 3 components,
     * It should be focused on business objective that someone measured it,
     * VP has the Movements. They are doing it because to increase sales, decrease costs and improves efficiency.
     * It has the metrics. The strong VP are the main reasons that someone wants to meet with you.
 
       Value Propositions are critical to the growth of your business. Startup Business will have to do market analysis and make sure the business model/idea is viable. At this time, you will come to know the market need, your prime prospects wants and market demand. Then, you can craft the solutions by focusing on their passion and possibility. It includes your products or service. Gather the information from testimonials, case studies to get the paying clients and customers.
        Here, you can see some companies crafted their VP so well!





The Factors to Evaluate are,
  * Market Value
  * Market Size
  * Competition Level
  * Level of hindrance to access

The small market will have less value and less hindrance to enter into the market but excessive competitions. A Unique service/product with high value made for the large market holds high level hindrance to entry, but it is made/available for the exclusive audience.

 These are some of the cliches people use to drive away from your business,

  User 1: I am not interested your story!

  User 2: Got something that will enhance my business? I will get back to you.

  User 3:Want me to try your product? I hardly have the time to try etc.,


So, Here are the best practices for building killer Value Propositions that will help you sell your services and win new clients.

    1. Once you have gone through the defining, evaluating and measuring steps, you are ready to build the value propositions, it has the framework of,
     * For (target customers)
     * Who are dissatisfied with (alternative)
     * Our Product(New Product)
     * Provides(Key Problem-Solving)
     * Unlike (Product alternative)
Use this template, to create clear and compelling VP's,
               1. Value Proposition ,
               2. Value Proposition

2. Identify Core Competencies : The competencies could be in the area of your business process, technology, market relations, people, industry positions etc. It needs to be solidly founded in your company's competencies. It should translate what is unique your business in the area of design or engineering services or manufacturing and the value to your customers. The value proposition helps you to stand out from the competition and provides a clear message for prospects about why they should engage your services.

3. Put your Value Statements in the Right Order: Identify 3 or 4 major areas in your value propositions like,
       * Areas of business you serve
       * Types of problem you solve
       * Type of firms you serve etc.,

         The customer kept describing your offering as a rich information system that got its detail of  a payment transactions. Customer's will see the long term value of the information generated would be more powerful than lower payment processing costs.

4. Include Marketing Language in your Value Propositions: Providing proof of your abilities will create another important layer of credibility. Value proposition needs to polish it, refine it, validate it and refine it again. Add the proof points to your value propositions for credible and meaningful VP. Proof points should be quantitative examples and benefits like " Our teamwork of web design services often reduces cost by 30% or more" Are you interested our services now? The industry certifications, awards, customer testimonials and anything else make your claims real and credible.

5. Audit your value every 2 years: Value evolves in competitive landscapes. Your today's unique value propositions may be the market expectations tomorrow. It is important to complete the brand audit every two years.


Saturday, 30 September 2017

Top Online Reputation Management Tips for Global Brands

       
   

     Online Reputation is your image on the internet. Establishing successful business takes time and years of extraordinary efforts. It gets wings to your business when it successfully promoted on the internet or social media. You must be professional enough to add excellent services in your process and meet the customer requirements on time. Customer opinions are critical for building company's image and bring success. Online Reputation management is the combination of SEO, public relations, and marketing strategies. Every business knows that customers are researching products and services online before deciding to buy. The positive reputation is your valuable asset in brand management.

         The analysis, planning, creation, and organization of your brand at the global level creates global branding. Content, timing, the framework should set up free of contradictions in order to leverage commonalities and avoid crosstalk and unintended messaging. It is a coordination among countries and provides a clear image of the company and its offerings.  This coordination of brand management ensures that all stakeholders are able to adequately exchange ideas and communicate.

      Branding helps to improve your digital identity, visibility, and credibility. The best way to build or enhance your identity is to create, curate, repurpose your content that is aligned to your brand. A critical part of visibility is your audience search engine results. Being at the top of the search engine results conveys that you are aware of audience needs and understand the search behaviour. Credibility is an understanding what is being said about your brand online. After examining your credibility, you may find that you're missing the mark.
 
        Consistency is the rule of thumb when managing your digital brand. There are certain guidelines and goals attached to that plan. Spend at least 30 minutes of your time in daily, weekly activities to promote your brand. Let's look at the daily plan,
1. Goal Setting: You need to set goals for conversion and the process of your digital brand management.
2. Spend Time with your Followers: Involve commenting on a post or post something on social media directly. This is the most interactive method of building connections with your audience.
3. Share the Content: It gives a better idea of brand's interest and something to engage with your brand.

      Schedule your weekly plan for developing the content to optimize the credibility. Content helps to keep your audience interested in your brand. An active knowledgeable site and your commitment to the audience makes a credible digital brand. Monitor your brand regularly about what people are saying and analyze the data for your benefit. Also, monitor the statistics such as a number of views, pages viewed, ratings and reviews. This will help you to define a better plan of action to stay top of search engine and your industry/niche.

Online Reputation Management:

        Online Reputation management is the process to analyze and monitor all its relevant mentions and reviews that take place on the web. It is a helpful tool to keep track of sentiment around your business which will improve your digital strategy. It is important to establish a positive online presence. People will hesitate to purchase a product from business with negative reviews.

Follow these steps for building your online reputation,


Here are some actionable steps to track and manage your Reputation Online,

1. Track the Mentions of Your Company, Yourself, Products & Services - Brand24 helps to track the mentions of your brand or product in online. If someone wrote positive tweet about your product, you can retweet and thank them. The key is to minimize negative comments and amplify the positive ones.
2. Register Your Brand on All Major Social Media Sites - Use KnowEm tool that allows checking for the use of a brand, product, personal name in social media sites.
3. Encourage Reviews Online - Develop the system to Encourage Reviews and ensure your happy customers can easily submit their feedback.
4. Create Consistent Content across Social Media ProfilesBrandYourself helps to scan your social media posts that could affect your online reputation
5. Build Authority and Earn Reputation - Creating great content on your blog and high authority site will build influence.

Online Reputation directly impacts the following aspects of your organization,

1.  Talent Retention: Positive online reputation not only increases the revenue of your organization, but improves the employee satisfactions. Positive online reputation works as a magnet.
2. Performance Ranking: Online Reputation is the score to know how we are doing in the eyes of our customer. It reflects on our failure or success to deliver the best service.
3. Transparency: Transparency brings the trust between business and customer. The mismanaged online reputation costing dollars to the organizations. It is wise to invest in a strategy involving routine management.



Friday, 15 September 2017

5 Customer Engagement & Retention Method You Must Try

             
         

        You can find opportunities for business growth when you meet customers in the real world. The great way to begin a new relationship and an added benefit are that recipients are more likely to engage with your call-to-action(CTA). So, provide useful information to your prospects so that they are inclined to learn more and click through on your website. Recognize that your customers are choosing to do business. Humanize your business and convey its mission and values through your tone, voice and imagery. Let them know they are appreciated by your business.
         Customer Engagement is critical for brands. Learning what your customers want, and giving it to them, building brand loyalty and advocacy to foster for life are important. But there are swift and easy wins that can kick-start the process. It is absolutely crucial to make updates and introduce new infrastructure and technology based on what customer wants and how best to meet their needs etc.,
          The cloud-based technology for customer engagement is more flexible and cost- effective that can be implemented quickly and demonstrate results at speed. It places the ownership in the hands of the business user and making it more agile, actionable, responsive to customer needs.

     Follow these process to your customer group you wish to target,

1. Solve your Customer's Problem: First, clearly define their problem. Listen to how they describe the problem and get feedback and the proposed solutions. Propose solving the problem for the people to see if the solution is viable and the price point would work best.

2. Craft your message for your audience:  Keep simple, clear and relevant message for your audience. Use customer persona worksheet to craft your message. Keep the focus on your customer. Test , learn and iterate.

3. Keep your online Presence Simple:  Keep your initial website simple as the landing page with essential elements. Ensure that these 3 key elements are present in your initial landing page,
    - Contact Form: The goal of your web page is to turn the visitor into leads. You can accomplish with a simple web form that visitors to submit their name, email and address and the relevant information require to be onboard.
    - Social media links: Make sure your business available to your customer and include relevant social media profiles.
    - Start a blog: Blog allows you to gain credibility and presence with in your market for the long term. Generally, People are more interested in what value you provide.

4. Create Reliable Sales Documentation: Sales documentation helps to increase productivity and their conversion rates.  When you sell your products, you can notice patterns and trends. The vast majority of customers have common objections and questions. They may react in a similar manner to the words you use, your replies and sales tactics. So, document the proven pitches and responses. The 3 critical pieces of sales documentation are,
      - Email Templates and Call Scripts:  Test few pitches to see what works well and then stick to them. Make use at every time you make a sales call  or cold email, use proven one. Scripts and templates for the situations at cold email, follow-up email and calls, and closing calls.
      - FAQ's: Prospects might have the same questions, issues, and concerns. Compile their questions and effectively answer them with responses.
     - Objection Management Document: It is a collection of most common sales objection on market. Start by writing 15-20 common objections. Then, provide 1-5 sentence response for each.
              Follow these tips when you sell your Product to the Customer

5.  Use Facebook for lead generation: Facebook helps you reach new audiences. Using facebook, you can create a community around businesses, promote the content you create, and develop a strong brand identity. Apply this to your facebook business page,
   - Look for New Friends : In your existing network and see someone become a customer or they refer.
   - Look at your Fan Page: Reach out to the moderator that is closely related to your industry or niche. Ask if they would post something on your behalf to their page.
   - Run the targeted Ads: Consider running small scale test of Facebook ads to a specific landing page.
  - Retarget your Visitors: Install tracking pixel and retarget people who visit your website without engaging with you.
  - Find out the customers that go for the answers: Facebook graph search helps to find what news sources your ideal buyers rely on. They might do something with hashtag and topic search on twitter, LinkedIn and google+ .

Mistakes to be avoided for Customer Retention are,

1. Design a website in Customizable Template: If you design the website in a non-customizable template, their access to the functionality of the website is restricted. This will also restrict the creative changes in the design as well.

2. Follow the SEO Rules :  Ignoring the SEO tricks and rules means that your site failing in search in rankings and  search result pages. A well-optimized site will show up on top of the results on the web and the potential customer get your website instantly and click it.

3. Avoid using Multiple Fonts:  Too many fonts can send confusing signals to the visitor. Multiple fonts can make the site non-serious and unprofessional. So, prefer using not more than two fonts.

4. Avoid Complicated Navigation:  Links in the home page must take your visitors only to the relevant and important pages to the website. The navigational links must also be at the right place on the web.pages.

5. Avoid Poor Quality Images:  Generic images will put your potential customers to explore your website further. Poor images will hinder in converting visitors into loyal customers of your products and services. Also, it gives the bad impression of your business. Instead, use high-quality images in your website for the customer engagement with your brand.

Tuesday, 29 August 2017

7 Best Methods of Brand Marketing Strategy to Boost Businesses

         
         Branding is crucial for products and services in huge consumer markets. With attractive growth prospects, brands have a tough task ahead of them.  In order to win the customer,  Brands need to think beyond the conventional marketing methods. They have to explore your products.  They need to create experiences and sell them. In order to create long lasting impressions on the minds of your target customers, make sure you have a unique and credible story.
         The well crafted brand story will invoke an emotional response.  Its how brands connect with prospects and consumers on a personal level. Brand story greatly enhance the interest and engagement between company and its customers. It provides strong and lasting competitive edge over the others. Brand story is the emotional reason why people buy from you.

          "Knowing your buyer Personas will help to create your brand and attract more ideal Clients"

        Brand story is authentic when they reflect the daily actions of your brand. You don't just tell your brand story; you should live in it. The more your actions will reflect your messaging, the more that messaging will resonate with audiences. Brands aren't built in a single day. Brand's ideas spread over time through storytelling.


   Let's take a look at the factors to focus on, while defining Brand Marketing Strategy,

1.  Think out-of-the Box: Have one story for your brand. Think beyond the conventions. Discover new things. Create new experiences. Generate an unexpected desire amongst your audience. And incorporate them into your story.  Give it new dimensions from time to time.

2. Communicate through Visuals: Promote your brand through visuals. Designs, colors, symbols, patterns, images all helps to create a visual treat for your customer. Research and identify your target audience. Create your visuals that can make it easy for your customer to recall your brand.

3. Connect your audience with Social Media: Your Customer shouldn't miss you on social media. It is important to capitalize on trends and make your presence felt through social media. Stick to your unique value proposition and spread awareness about them to your posts.

4. Provide exclusive content: Content brings new customers to your website through organic search. Use Google analytics to track the content across the website. If you see that users really enjoy reading certain guides, then we know to produce more of these types of articles to bring in more clients. If people don't click on the type of articles, then go in different direction moving forward.

   The three pillars of the impactful content are: timelessness, relevance and engagement. The content must have an endearing message that people can connect with years to come. It should cut across mediums and demographics. Analyzing consumer data and drawing relevant information helps marketers to understand trends, likes, preferences and purchasing habits. The consumer must be entertained enough and feel compelled to act on your communication.

5. Supply on Demand: It is important to provide consumer with products they want for the best prices. If customer requests specific items from store, don't hesitate to get the products and add them to your product selection. It's likely that other people will want the items too.

6. Offer the Best Prices:  Sell the products what customers want to buy and offer him the best prices so they won't buy it from anyone else. Feature Deal of the Day, additional deals and promotions. To successfully sell your product on the internet, you need two things:  Variety & Best Prices. Keep track of the prices shifting by looking at websites that compare the merchandise to sell across the platform.

7. What you bring to the table: When developing the brand, it is important to remember this question "why should target market/ audience care about you". Analyze different buyer personas like what makes them to purchase our product and note down the every purchase motivator. Finding the powerful motivator to focus on is paramount to brand success.



Tuesday, 15 August 2017

How to Setup Seriously Simple Selling Online Store?

       

      The Online Store offers entrepreneurs a chance to build a brand with relatively low barriers to enter the market. Unlike brick-and-mortar store, you can launch your eCommerce storefront and begin selling online in less than 30 days. All you need is,

     * Choose the Product to Sell Online
     * Customize your Web site
     * Set up Shopping Cart & Payment Methods
     * Add content to your Website & Market your Brand

The main advantage of your online store is to reach a larger audience and grow your sales exponentially. Also, you can sell your products by 24/7 which is not possible in offline. This makes the eCommerce, a great industry to build your business.

 Best Products to Sell Online Store:
    Here are the few questions to consider, when you decide to sell the products online,
            1.  Who is going to purchase your product?  This is the group of consumers or target audience that has a means and desire to purchase your product.
            2. Is the product will being Marketable? The unique and compelling descriptions of your online product will differentiate from your competitor and the driving force of your brand.
            3.  Life of the Product : This is how to run the eCommerce business and the product lasts for these many days. Note that, Customer service is easier to manage for the product with longer lifespan.
            4.  Product Manufacturing and Shipping Plan: You need to decide how your products will be produced and shipped. And you need to manage deliveries of your product.

Efficient Techniques to Stretch the Sales Funnel of your eCommerce Store:
      1. UI/UX Design: UI is the combination of pages, banners, icons, buttons and other elements are to be placed on the website. Whereas UX is responsible for enhancing consumer behaviour and providing ease and pleasure to the customer while interacting with product or website.
     2. After Sale Support: Once the product is delivered to the customer, keep check on them if they like the product or not. Does it fit with the needs? Is it functioning properly? If they are happy with your product, you can ask them to review a product / service at the same very same time. Remember that,

    Satisfied Customer is equal to Good Review is equal to Enhanced Brand Value is equal to Increased Sales

    3. Customers love Discount/Coupons : Customers believe that their buying behaviour in selecting the brand is affected by coupons. If you are a startup and having trouble building with the brand, the discount/coupons will definitely help out in getting brand mentions.
    4. Effective Email Marketing:  Email marketing is the best tool to stretch your sales funnel if done properly and precisely. Add attractive images, good content and be precise.
    5. Expert Reviews: There are several ways to get reviews. You can ask some experts in your industry to review your products/business.
    6. Easy and Secure Check Out: Don't push your customer to enter all the personal details for checkout. Satisfy them to believe you that their details are safe and sound with you. Add SSL certificates to your website
   7. Product Placements: Smart Search console is a need of any eCommerce store where you have to provide an option to your customer with respect to price, type range, color range, sizes, delivery time and any other features which are required.
  8. Establish your Brand: Start creating brand identity as soon as you start your business. Starting with your logo is the turning point for your brand. Brand develop trust, builds the financial value of firms, generate new customers. Start adding your store to local business directories, create social media channels, collect reviews, associate experts with your brand and follow the cycle.
    
   Also, these actionable SEO Tips get more traffic and rankings to your eCommerce store,

1. Enticing Title Tags: Write more descriptive title tags that are relevant to your competitive advantage. For ex, If you are selling the product of "laptop "in your store, the title tag could be,
" The Best Laptop's for your Business and Personal - My Online Store"
rather than,
     Laptop Store - My Online Business
etc.,
2. Better Product Descriptions: The longer content ranks better. Create a comprehensive list of all the features and benefits of each product and add that to each page.
3. Send Products for Reviews: Find bloggers in your niche and ask them to review the product in exchange for the product.
4. Create Buyer's Guide Articles: In buyers guide include a bunch of related terms that will help to increase page rank and attract traffic from long tail terms.
5. Add Buy Online to your Product Page Title Tags: In your eCommerce store, you should add the terms "Buy Online" to your product title tags. This will get you more qualified traffic and comes down to sales funnel. Each time someone search for "Product X Buy Online", it is pretty sure that they have high purchase intention
6. Run Promotions for Easy Links, Mentions: Everyone loves good promotion. Once the offer is created reach out to influencers, Facebook groups, Competition pages and forums to promote your giveaway.
7. Schema Markup for Product Reviews:  Using schema markup you can add reviews to each product page. Once you setup correctly, you will receive a star rating on the SERP that will entice clicks away from your competitors.


 
  

Friday, 28 July 2017

How to Create Buyer Personas to your Inbound Marketing Campaign?

   

         Buyer Personas (also called as reader persona or reader profile for blogger) are fictional and  powerful. Buyer personas can help you to fill the sales funnel with qualified leads and retain the customers. They are research based, modeled representations of who are the buyers, what they try to accomplish, what are their goals, how they think, how they buy and why they make buying decisions etc.,
          The persona is a crucial tool for defining, understanding and reaching your target audience. If you are very narrow to your target audience, the easier the work will be. Suppose your target audience is small eCommerce business, you can now come up with blog post ideas that eCommerce businesses might be interested in. The smaller the target audience, the more focused marketing can be. Once you have identified the trends they encounter and what the implications are, you can build affinity and create a real connection. 
         The key element of the inbound marketing campaign is the concept of buyer persona, which are created to help us to see our product or service from the perspective of the ideal customer. Knowing your buyer persona and understanding the way they consume content, behave and make decisions will help you to create content that speaks to them for the purchase of a product or service.

Importance of Buyer Personas in your Business:
      Personas are a great marketing tool and has lots of benefits
1. Personas help you target your content with laser focus. It is talking one-on-one instead of trying to shout out in a crowd
2. In doing the persona research, you can discover the best website and social media platform and places where your ideal customers are. So you know exactly where to market.
3. Personas can be used to segment your audience and create personalized content for each segment.

     Below are the questions to be asked in your customer support team to build or enhance buyer persona as well as to use the responses to craft the content for your marketing projects like,   
      * What questions receive from prospects? 
              May be they wanted to know about support model, or how your product or service has benefited to them Or they concerned about the warranty
      * What skills your customer need to purchase our product? 
              By identifying the missing skills on the front end, you can better detail your buyer personas. Also, you can address those front end challenges in your content.  
      * What the existing customers are saying? 
              Buyers have some specific questions based on their experience. You can build a buyer persona on what those who have bought still want to know.
      * What internal content is used to help your work?
              Use internal FAQ's to create relevant content on your blog which will be the perfect venue to deliver the support that engages your customers.             

Details to be included in Buyer Personas: 
 1. Industry job title and Responsibility
 2. Level of experience and Technical expertise
 3. Preferred content formats (blog post, infographics etc.)  and social media networks
 4. Typical buyer's journey, what questions they are asking, challenges faced and common objections
 5. Demographics like age, gender, nationality etc.,

Use this tool to create your buyer personas for your business.

For the buyer personas be useful, they need to accurately reflect your real audience. Here are methods to collect the data like,
    1. Use Google Analytics or other Service: In the analytics, the general audience demographics can put you on the right path to building accurate persona.
   2. Survey information through an email list, clients or customers will provide the complete information of your persona.

Buyer Personas in Creating Content: 
    * When you create a blog post idea, pull out the personas for the inspiration. If you keep in touch with your customer about their challenges and questions, you have the plenty of material for your blog posts.
   * When you are writing the blog post, keep in mind with buyer persona to be chatting with or writing the letter to the specific person.
   * Write your home page, about page, contact page etc., with what your persona wants to see there and how you can answer their questions and start building the relationship with your web content.
   * Brainstorm the content with infographic, ebook, podcast etc. What topics would they find helpful and relevant? Will your persona help you find out?
  
Things to be avoided when creating Buyer Personas: 
1. Buyer persona should be very Narrow, not Broad: If you cast too wide, it's very difficult to create content that has a level of personalization necessary to be attractive to your ideal audience.
2. Not assuming Perspective of  Customer & Problems: Put your effort in the context of your customer and their problems to the product and solution.
3. Avoid too many personas : If there are too many personas, the process of crafting the focused campaign becomes more difficult
4. Create a Realistic Persona: When creating the persona, make sure that they are ideal and realistic and that the products will be instantly valuable to them
5. Hyper focused on Product: Create content that educates your customer on your company area of expertise to help them become more informed business people in general.

Saturday, 15 July 2017

What are the Best Techniques to Reduce Shopping Cart Abandonment?

         
     
 
      The "Shopping Cart Abandonment" means a visitor initiated the buying process, but did not follow through on the purchase. People start by clicking on "Buy Now" buttons on your products and adding to the online shopping cart,  but, they dropped the website before the transactions is completed. If there are enough unfinished transactions, your business is leaking a good deal of revenue. The shopping cart abandonment rate is calculated by dividing the total number of completed transactions by the total number of transactions that were initiated

Here are the guidelines to reduce online shopping cart abandonment

1. Meet the shoppers expectation Early : The online shoppers care about what they are buying, how much to spend, how long it will take to get the product and how safe and what information to disclose etc. So,  if you meet his expectations as early at the purchasing cycle will dramatically reduce the cart abandonment. Don't make them surprise about out-of-stock, shipping cost  and forced to account creation etc..

2. Design and User Interface : To build trust and rapport with your customer, it is important to give them great experience on your website. Make sure your site is intuitive and easy to use. If the shopping cart is not intuitive and does not have a clear call to action, it is going to frustrate your shoppers.

3. Follow up on Open Carts : Slow carts lead to cart abandonment. Make sure the back end and front end performance where it should be. If the customer is on the cart page and sees something they have questions such as higher prices and shipping, they will most likely frustrated. Have a live chat to answer the immediate questions.You can win back those people who have already decided to abandon their carts. The follow up strategies encourage customers to complete the transactions. Providing the offers encourage the users to keep shopping or to complete the checkout process.

Email Notifications : Getting the email address of your shopper is essential, especially if you want another chance of recovering unfinished transactions. In fact, you should send first emails within the hour of the user abandoning their cart. If you wait him longer, the lower the chance of completing their transactions. According to eCommerce optimization service, the best conversion rate optimization(20.3 percent) happens within the first hour.

Exit Offers : There are a variety of offers that you can provide to  your customers like discount, freebies etc. By providing the special offers when user attempts to close the window or leave their shopping cart will entice the user to keep shopping or complete the checkout process.

4. Provide the Secure Transactions : According to the survey, 38% of online shoppers are concerned about the website not being safe or secure enough. If there are any inconvenience to your shoppers, the online shopping of your customers gets frustrated.

Display Trust Logos :  The visual markers are badge or seal with the image or check mark showing that the site has been verified.  There are variety of trust badges for ecommerce stores. SSL seals from Symantec, Norton , etc., showing that communication between your website and browser is encrypted. The accreditation badges like the Better Business Bureau, Google Trust Score showing that your business has been verified. A studies show that, the seals from familiar brands like PayPal, Norton and Google are most trusted. Using the familiar brands in your ecommerce store makes the user more confident about putting their credit card information into your forms.

Display Reviews and Testimonials : Including reviews and testimonials are the other way to boost trust with your shoppers. Most customers would like to review on sites product pages.

Offer Multiple Payment Options : Customers are less inclined to make a purchase when they have limited options. It is important to offer multiple payment options so that your customer has the flexibility of choosing how they pay.

5. Optimize the checkout Process :  If you want to close sales, your checkout form has to be in still confidence. The Poor checkout experience remains a significant drag on eCommerce sales. Simplifying the checkout steps makes the user to complete the transactions easily. The complicated checkout process is one of the most common reasons why people abandon their online carts. Follow these steps for best results,

Remove Mandatory Account Registrations :  Small business owner's website can't afford to lose potential transactions by forcing the online shoppers to register on their website just for the checkout purposes. It's best to make the account registrations optional.

 Use social Sign-Ons : social sign in services like facebook login allow users to stream line the registration process and provides retailers with valid identification and useful information.  Registrations are valuable source of data for ecommerce retailers and the major cause of abandoning shopping carts.

Use Progress Bar Indicator : Progress indicator helps the user an idea about which step they are currently in and how long it take to complete the process. People prefer the progress indicator when completing their task. Indicate the different steps clearly to your online shopper like,

     Cart > Customer Information > Shipping Method > Payment Method

Use Fewer Form Fields : The studies show that, the greater the number of form fields, the poorer the usability of checkout experience. Avoid the visual clutter and make the checkout process as simple as possible. The fully optimized checkout flow should be at maximum of 7 fields.

 Back End Integration of ECommerce Site :The goal of the ecommerce website is to provide shopping experience smooth and transparent, you should never view your ecommerce application as an isolated sales channel. But, your website should be coordinated with your traditional backend systems. In an ideal world, you'll need to implement a full, seamless integration between the two systems.